The Gap
A Case for Change
A Case for Change
The problem
Businesses have more data than ever.
Marketers have an abundance of creative ideas.
Yet the complexity of knowing what actually works can be slow and confusing.
The solution
We're building the brain that fits into your systems.
The technology exists to automate the complexity of insights down to the preferences of each individual customer.
You choose the creative mix and we'll find what works, for which customer, and when.
No more waiting for slow A/B testing, no more generalised segmentation, just real-time experiments and answers that relate to your core KPIs.
Basically, we'll help you get the right offers, to the right customers, in the right way.
Personalised Recommendations
See the Logic in Action.
The channel, message, and timing for each customer is decided individually, based on their behaviour, preferences, and each option's predicted likelihood of success.
Fenli hello@fenli.au
Your early access is here
Hi Sarah,
The new season
is yours first.
As one of our most valued customers you have exclusive access to our new collection, 24 hours before anyone else.
Hey Marcus, your Fenli membership has been inactive. We'd love to have you back.
Get 40% off your first month back.
90% Data Usage Warning
Hi Paula, you're almost out of data. Bundle with your Home Fiber today and get Unlimited 5G for just +$10/mo.
Sarah J.
Segment: High_LTV
Malty Logic: Email open rate 68%, strong purchase history. Model predicts exclusivity-based offers outperform discounts for this profile.
Marcus C.
Segment: Churn_Risk
Paula Patel
Segment: Cross_Sell
Ready to make decisions as unique as your customers?
We're onboarding our first cohort of pilot partners now.
Join the Pilot